The “twin cities” serve as a regional center for the upper Midwest and northern Great Plains. The fully cosmopolitan area is a balanced industrial, commercial, educational, and cultural center, and functions much as one city. The area is one of the most economically diverse in the country, serving as headquarters to large firms in agriculture, food, banking, technology, retailing, healthcare, and transportation. A few of the well-known companies include General Mills, 3M, US Bancorp, United Healthcare, and retailers Target and Best Buy. Job growth is still fairly modest, but overall, the Twin Cities have have a strong and prosperous feel.